If we read the case study definition, this is a published report about an event, situation, person or group that has been studied. The main idea of this document is to deeply investigate the chosen subject. Depending on the topic, all the case studies could be separated into next 4 groups:
In this guide, we will provide you with useful tips on making a successful case study just in seven simple steps. Follow all the recommendations below to create a successful document for your needs.
Needless to say, creating a good case study is not a simple process that needs a lot of attention, time and skills. Before you start, it's important to define your future work's title, style, length, and start the research process. Whatever type of work you need to prepare, remember that your main goal is to analyze a situation deeply.
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7 Easy Steps to Make a Good Case Study
Discover these seven simple steps and write a perfect case study following your needs:
- Don't have over expectations about your case studies. When you publish a case study online, it may be not the most popular post, and this is normal. Be a realist about the case study goals. Remember that these papers are used by sales professionals or prospects. You create them for an audience who already consider becoming your customers. Of course, this group is smaller compared with the number of people who read your posts.
- Find something interesting to engage readers. Create an interesting story to catch your readers' attention. Think about how customers use your services or products. Maybe some of your clients use your business or product to solve unusual or complex problems. Find an interesting client to describe in your next case study. Make a creative paper, be a good storyteller, and you will increase the number of people who read your case studies.
- Make your case study for the target audience. Define your potential customers and build your story considering their interests, lifestyle, habits, traditions, etc. Make sure your potential clients will be interested in buying a certain product or service just because they all have a common problem to solve with your help.
- Follow the right structure in your document. Like any other story, a case study has its beginning, middle part, and the end. Follow the 3-paragraphs structure (write an introduction, the main part, and conclusion) to create a logical and interesting paper. When you make a story with a good structure, it's easier for people to read and understand it. For example, you introduce a client who is trying to solve their problems with your service or product. Tell a story with a good beginning, exciting main part, and logical conclusion to explain how your product or business helped a certain customer.
- Use relevant data in your case study. Try to include some data in your case study to support your points and show how your certain client solved their problem with your service or product. This helps people to understand the effectiveness and become your customer too. Remember that in your paper you have to show data but not only tell stories.
- Draw your company or service as a helping hand. Think about how your company supports the client. Position your business or product as a real thing that helped a certain person to solve their problem. Remember you have to tell clients how great your business or product is, and also to introduce your company as a trustworthy and reliable team that can help every customer.
- Use citations to tell real stories. Of course, you can tell a great story about your certain customer but it doesn't mean he or she cannot tell by themselves. A good idea is to include direct quotes written by your client in the case study. This will not break the whole paper but make it more trustable for other potential customers. People are interested in reading someone's direct opinion on a product or service they'd like to try too. Including some interview-elements in your case study will help you to engage more readers.
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